NCTE Brand Guidelines
NCTE Primary Logo
Logo: The Primary Logo of NCTE is designed to be a clean, inclusive brand mark. The letters NCTE sit inside a symbol of a page frame. The page frame is an active visual related to the page of a book. The page frame also allows NCTE to frame its featured subjects inside the shape.
This Primary Logo mark should be used on most branded NCTE materials. The logo must appear in all black when there is only the option of black on a white background. When there is a color option on a white background, “NCTE” must appear in a specified color from the NCTE color palette. In addition, the page element should always be in black, except for unique purposes.
When the logo is placed on a color background other than black, “NCTE” can appear in white or black. When the logo is placed on a black background, the logo must always appear in all white. Contrast and legibility should be taken into account when placing the NCTE Primary Logo on any color other than white.