NCTE Advertising Policy

• NCTE reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability, even though previously acknowledged or accepted.
• It is assumed that advertisers have read our rate card and agree to its conditions without any further contract or notice.
• NCTE endorses equal employment opportunity practices and accepts only ads that are not discriminatory on the basis of race, color, sex, religion, age, national origin, sexual orientation, or physical handicap.
• The acceptability of an ad for publication will be based upon legal, social, professional, and ethical considerations.
• Ads must be in keeping with the published professional guidelines (policies, position statements) of the National Council of Teachers of English.
• Conferences attached to NCTE (e.g., CCCC, CEE, CEL, TYCA, WLU) follow NCTE’s advertising policies and procedures.
• Acceptance of an ad does not imply NCTE’s endorsement or guarantee of the product or service advertised. NCTE is not responsible for any claims made in an ad.
• NCTE staff review all ads for claims and use of person-first language.
• Statements about and illustrations of all products must meet professional standards. They must not be deceptive or misleading by either statement or omission, must not disparage others in the ad or on their website, and must not make unsupported claims.
• Advertisers making claims are expected to have research data that substantiates these claims and that is easily assessable via a website and/or made available upon request.
• Products must be in accordance with all applicable federal and state laws, and they must meet applicable FDA regulations and FTC requirements. Adherence to legal and regulatory requirements concerning the content of advertising is the advertiser’s responsibility.
• NCTE does not accept ads for job sites.
• Advertisers and advertising agencies assume responsibility for all contents of advertisements published, and each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisements including:
  • the names, portraits, and/or pictures of living persons;
  • any copyrighted material;
  • any testimonials contained in any advertisement submitted to and published by NCTE.
• Advertiser and agency will also indemnify and save harmless NCTE, as publisher, against all loss, liability, damage, and expense of any nature arising out of the copying, printing, or publishing of its advertisement, including without limitation reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism, copyright, and trademark infringement.
• The fact that an advertisement for a product, service, or company has appeared in an NCTE publication shall not be referred to in collateral advertising.
• Position specifications stipulated on insertion orders will be treated as requests only and will not be binding on the publication.
• The word Advertisement will be placed with copy that in the publisher’s opinion resembles editorial matter.
• Failure to make insertion orders correspond to the rate schedule is regarded as a clerical error. Publication and charges will correspond to the schedule in force without further notice.
• Advertising agency agrees to pay charges for advertising published at its direction.
• Rates, conditions, editorial calendar, and space units may change without notice.

This policy was approved by the NCTE Executive Committee in April, 2018.