Communications and Social Media Coordinator

THE OPPORTUNITY

NCTE seeks a Communications and Social Media Coordinator to join its growing Communications team. The Coordinator will play a vital role in cultivating various communities across online channels to help build NCTE’s stature and reach. They will connect with English and language arts teachers and scholars from preK–postsecondary to highlight important work and issues, communicating the impact and value of NCTE’s members, resources, and activities to key external audiences. Reporting to the Director of Communications, the Coordinator will work closely with teams throughout NCTE, including Marketing, Publishing, and Operations, to identify storytelling opportunities that convey and advance the organization’s mission. This position spans holistic communications responsibilities that enhance NCTE’s brand reputation, including content creation, process improvement, and strategy development. By monitoring and reporting on analytics and trends, the Coordinator will clearly see and measure their contributions to literacy education.

SPECIFIC RESPONSIBILITIES

Develop and implement communications campaigns and strategies, measure their impact using defined key performance indicators, and make data-based recommendations to optimize initiatives and channels.

• Participate in the creation of an organization-wide social media strategy that engages teachers and amplifies their voices.
• Manage, monitor, and report on NCTE social media platforms, content, and audience engagement.
• Develop and write compelling copy for a range of external communications for NCTE, including but not limited to e-publications, social media posts, emailed communications, and NCTE.org.
• Collect content from various departments to execute website updates and build bi-weekly e-newsletters.
• Ensure communications’ consistency with the NCTE brand, style, and tone.
• Maintain an editorial calendar for online communications.
• Implement internal processes to facilitate and streamline content development.
• Represent NCTE at in-person and online
• Contribute to additional NCTE initiatives as needed.

ADDITIONAL EXPECTATIONS INCLUDE

• Strong collaboration with staff, which is essential to ensure full representation of NCTE’s programs and impact.
• Strong focus on enhancing NCTE’s communications.
• Detail-oriented with consistently high levels of accuracy in campaign deployment.
• Occasionally working outside of traditional work hours to support time-sensitive communications. To ensure balance, NCTE encourages use of its flextime policy.
• Domestic travel for in-person events approximately two to four times annually.

QUALIFICATIONS

•  Minimum of bachelor’s degree in communications, public relations, marketing, journalism, or a related field.
• At least four years of documented, successful, and relevant work experience in a communications or marketing role.
• Proven success in designing and executing communications strategies and campaigns, including on social media.
• Knowledge of current industry trends.
• Ability to think creatively and analytically.
• Capacity to multitask, manage multiple projects simultaneously, and hit tight deadlines.
• Ability to thrive in a fast-paced, independent work environment.
• Superior written and verbal communication skills.
• Experience with website content management systems, email marketing tools, and basic graphic design software.
• Experience in nonprofit communications and/or education-related communications is preferred.

NCTE is proud to be an equal opportunity workplace and is an affirmative action employer. We strongly encourage diversity in our environment. 

To apply, send resumes to careers@ncte.org.