Director of Communications
The Opportunity
The Director of Communications will establish a new communications program for NCTE, a complex and fast-paced organization. The position will create and drive a disciplined communications program that orchestrates an ongoing flow of information about NCTE to various public audiences (members, customers, thought leaders, funders, and more). The position is responsible for crafting narratives and information that defines NCTE’s image and work in alignment with the organization’s values and vision. The communication efforts span NCTE’s expansive activities that include publications, events, awards, programs, and leadership initiatives. Duties include establishing common messaging, an annual communications plan, authoring news releases, and executing regular communications to members and other audiences. The position will design and grow owned communication platforms as well as effectively leverage social media. The position requires working across internal departments, directly with the Executive Director, and engaging multiple stakeholder groups.
SPECIFIC RESPONSIBILITIES INCLUDE:
Communications:
- Develop a disciplined, strategic communications program and execute communications efforts that measurably advance NCTE’s mission and strategic priorities that encompass the organization’s wide body of work.
- Identify, leverage, and grow NCTE’s communication channels to maintain and enhance the organization’s reputation, foster trust, and engage key audiences.
- Oversee the creation of as well as author impact articles, social media, talking points, speeches, news releases, and similar communication materials that convey impact and initiate audience engagement. Continuously refine and improve communications.
- Engage national educational and literary media to create positive media opportunities.
- Create outbound communications, corresponding to an annual plan, to raise NCTE’s profile and communicate NCTE’s priorities, program investments, and contributions to literacy education.
- Develop a community conversation plan, including owned channels as well as social media campaigns, to grow NCTE’s audience and foster a strong and diverse community of literacy educators.
- Oversee website content to ensure consistent updates in line with current activities and promotions and participate in the redesign of NCTE.org.
- Prepare for speaking engagements and other events to elevate the organization and its reach.
- Leverage data and analytics in collaboration with the Digital Marketing Specialist and Director of IT to ensure consistent measurement and adjustment based on web, email, and customer behavior metrics.
- Ensure that all communications maintain consistency with and elevate the NCTE brand.
- Manage vendor relationships as needed to derive the highest value while maintaining costs.
- Represent NCTE at in-person and online events.
- Draft talking points and speeches for NCTE’s Executive Director and leadership when needed.
- Lead a cross-functional team of 1–2 direct reports and colleagues on related teams responsible for social media, blog posts, and programmatic functions within NCTE.
- Work with staff and, as delegated, volunteer leaders on various communications initiatives.
The Director of Communications will encompass the following qualifications:
- Successful experience developing and executing the communications function for one or more national educational organizations. This includes experience in building a communications department and refining existing communication efforts. Experience with complex organizations is a plus.
- Measurable track record of growing audiences, external affairs (media), and supervising a capable, energized team
- Strong written, analytical, and oral communication skills, including ability to distill complex issues into compelling communications
- Prior experience working under pressure and operating as a strategic partner to Executive Director and senior leadership
- Ability to execute independently and as a member of a team
- Ability to make decisions in a changing environment and anticipate future needs
- Self-reliant, good problem solver, results-oriented
- Ability to meet deadlines without sacrificing quality
- Bachelor’s degree in communications, journalism, or related discipline
- Advanced communications-related degree strongly preferred but not required
NCTE is proud to be an equal opportunity workplace and is an affirmative action employer. We strongly encourage diversity in our environment.
To apply, send resumes to careers@ncte.org.