Digital Marketing Manager

 

Our Organization

For more than 100 years, NCTE has worked with its members to offer journals, publications, and resources; to further the voice and expertise of educators as advocates for their students at the local and federal levels; and to share lesson ideas, research, and teaching strategies through its Annual Convention and other professional learning events.

Our Mission

The National Council of Teachers of English is devoted to improving the teaching and learning of English and the language arts at all levels of education. This mission statement was adopted in 1990: “The Council promotes the development of literacy, the use of language to construct personal and public worlds and to achieve full participation in society, through the learning and teaching of English and the related arts and sciences of language.”

The Opportunity

The Digital Marketing Manager (DMM) will play a key role in helping to drive future growth of NCTE membership and non-dues-revenue products and services. The person hired for this position will create and manage marketing initiatives, maintain NCTE brand standards, and track and analyze the performance of marketing campaigns. The DMM plans, implements, and evaluates campaigns that effectively position the value of NCTE products and services and will also provide marketing support for books, journals, the NCTE Annual Convention, and live events. The DMM will also manage administrative activities such as budget and expense management and maintain an archive of all marketing initiatives.

Responsibilities

• Builds digital marketing programs to support specific marketing objectives across different channels and segments in support of our overall marketing plan.
• Manages the implementation of the NCTE Membership Marketing Plan and maintains steady focus on increasing sales of non-dues-revenue products and services.
• Leads the execution of digital marketing programs from start to finish and drives collaboration among NCTE staff.
• Designs and implements marketing campaigns, including copywriting and working with graphic designers and vendors to implement electronic, direct mail, or other communications strategies.
• Plays critical role in the creation of the member onboarding and engagement strategy and helps to connect membership with engagement in other NCTE products, services, and events.
• Evaluates trends, applies market research results to help inform marketing strategy, and has hands-on experience with web/other analytics tools.

Attributes & Experiences

Our ideal candidate should have experience building data-driven digital and print marketing programs, ideally with proven success in designing and executing membership marketing strategies and campaigns. The candidate should also have experience with website content management systems and email marketing tools. In addition this candidate should possess the following:

• Ability to think creatively and analytically
• Capacity to continuously multitask, manage multiple projects simultaneously, and hit tight deadlines
• Ability to juggle multiple priorities and thrive in a fast-paced, independent work environment
• Superior written and verbal communications skills
• Strong problem-solving and project-management skills

Qualifications

• Minimum of bachelor’s degree in marketing, communications, or a related field; 4–8 years of related experience
• Google Data Analytics Certification or other digital marketing certification a plus
• Experience within an association, nonprofit, or education-related organization is preferred.

Click here to apply.

 

NCTE is proud to be an equal opportunity workplace and is an affirmative action employer. We strongly encourage diversity in our environment.

Coordinator, Registration & Event Support

 

Our Organization

Through collaboration and community, shared stories and shared experiences, NCTE supports teachers and their students in classrooms, on college campuses, and in online learning environments. For more than 100 years, NCTE has worked with its members to offer journals, publications, and resources; to further the voices and expertise of educators as advocates for their students at the local and federal levels; and to share lesson ideas, research, and teaching strategies through its Annual Convention and other professional learning events.

Our Mission

The National Council of Teachers of English is devoted to improving the teaching and learning of English and the language arts at all levels of education. This mission statement was adopted in 1990: “The Council promotes the development of literacy, the use of language to construct personal and public worlds and to achieve full participation in society, through the learning and teaching of English and the related arts and sciences of language.”

The Opportunity

The position of Event Coordinator will be responsible for managing the registration process for all events held by NCTE, leveraging insights from events that shape the way we engage with our members and affiliates to improve and innovate how we use technology to provide professional learning opportunities. The role will collaborate across the entire organization to manage a database of active and potential members and use data and analytics to provide critical suggestions for future implementation of event strategy and scalability.

Responsibilities

• Event Registration:
  • Managing all aspects of registration for in-person events (approx. 5–7 annually) and virtual events (over 150 annually), including:
    • Developing and maintaining all event websites, ensuring accuracy of website programming, business rules, and functionality to create a positive customer experience
    • Managing all internal and external vendor registration databases
    • Overseeing meeting app development and functionality accuracy prior to launching with registration vendor (requires in-depth understanding of registration databases and integration with mobile apps)
    • Developing and distributing weekly registration reports to key team members, including:
      • Analyzing event registration data and highlighting trends and year-over-year comparisons to assist marketing and operational activity
      • Providing registration stats to other departments as requested to assist with planning strategies
      • Distributing final registration reports at meeting completion.
    • Maintaining the data accuracy of all registration lists in multiple systems including, but not limited to, the AMS system, marketing platform, and external vendors
    • Providing registration guidance, training guides, and backup for customer service staff
    • Attending all virtual events in the role of producer unless prearranged; creating and maintaining common protocols and structures for all digital events
    • Coordinating onsite registration needs for in-person meetings, including but not limited to:
      • Working with vendor(s) to ensure adequate equipment is provided
      • Communicating onsite needs, e.g., internet, electrical, etc., to Event Manager
      • Ensuring onsite registration system is tested and working properly
      • Developing onsite registration training materials and ensuring all registration staff is trained
• Speaker Management:
  • Assisting with speaker management database logistics for larger events (approx. 5–7 annually) in cooperation with the Events Manager and Event Content Coordinator, including:
    • Liaising with speaker management vendor
    • Coordinating the development of calls for proposals (CFP), reviewers (two stages), and speaker portal programming, including site testing to ensure accuracy
    • Ensuring reviewer and speaker communications are programmed, tested, and distributed according to deadlines
    • Determining all levels of reporting needs throughout the speaker management process and distributing to staff accordingly
    • Identifying fail points, brainstorming solutions, and working with outside vendor(s) to implement improvements as needed
• Database Integrations:
  • Testing and verifying, in cooperation with IT, database integrations between the AMS system and outside vendors, which requires in-depth understanding of registration and speaker management databases as well as other tools common to associations and events

The coordinator will also be responsible for, as well as any additional duties assigned by their manager:

• Managing the schedule of events throughout the entire year
• Proactively researching, identifying, and implementing technology (including video, email, podcasts, etc.) to enable communications that enhance the member experience

Attributes & Experiences 

Our ideal candidate should have the ability to collaborate with staff including the Professional Learning Project Manager, IT Project Manager, and other department event liaisons to ensure event success. They should have a strong focus on enhancing the attendee experience, including the ability to propose recommendations to achieve this outcome, with a desire and ability to implement those recommendations once approved. This role will require the candidate to work outside of traditional work hours to support frequent virtual events which may fall on weeknights and weekends. To ensure balance, NCTE encourages use of its flextime policy. This role will also require domestic travel for in-person events approximately 5–7 times annually.

In addition, this candidate should possess the following:

• Self-reliance, good problem-solving skills, results-oriented mindset
• Ability to meet deadlines without sacrificing quality
• Ability to thrive in an entrepreneurial environment
• Proven ability to manage data and complexities within it
• Superior organization skills and ability to work under extreme pressure
• Previous experience with events logistics and working with external vendors
• Knowledge of community and event management best practices
• Trade or professional association experience, especially with an education association, in addition to private sector experience preferred
• Proficient experience with Zoom, Aptify, Excel, and MS Teams

Qualifications

• 1–6 years’ experience with registration websites, databases, and data integrations
• Bachelor’s degree preferred
• Excellent, precise communication skills, both verbal and written

 

Click here to apply.

 

NCTE is proud to be an equal opportunity workplace and is an affirmative action employer.  We strongly encourage diversity in our environment.