Director of Marketing & Membership
Our Organization
For more than 100 years, NCTE has worked with its members to offer journals, publications, and resources; to further the voice and expertise of educators as advocates for their students at the local and federal levels; and to share lesson ideas, research, and teaching strategies through its Annual Convention and other professional learning events.
Our Mission
The National Council of Teachers of English is devoted to improving the teaching and learning of English and the language arts at all levels of education. This mission statement was adopted in 1990: “The Council promotes the development of literacy, the use of language to construct personal and public worlds and to achieve full participation in society, through the learning and teaching of English and the related arts and sciences of language.”
The Opportunity
The Director of Marketing & Membership will join the NCTE leadership team and guide the internal Marketing, Communications, and Membership functions to align and deliver on the strategic goals of the organization. This leader will work cross-functionally to ensure that messaging and brand position is consistent across all functions and channels. This role is an opportunity to advance NCTE’s mission, execute strategic communications, and identify and manage critical and emerging policy or member issues.
SPECIFIC RESPONSIBILITIES INCLUDE:
- Strategically lead NCTE’s internal team for communications, marketing, and membership, including but not limited to goal setting and performance management of individual team members.
- Lead NCTE’s membership marketing program, ensuring there is a 24-month plan in place to sustain current members (renew) and grow new members while staying responsive to market conditions.
- Managing vendor relationships in order to derive the highest value while maintaining costs.
- Lead NCTE’s marketing/communications program, ensuring consistent and effective messaging, continuous analysis of ROI, and retooling accordingly. This is across all NCTE efforts, including products, events, membership, and potential thought leaders – both direct to consumer as well as B2B.
- Create outbound communications, corresponding to an annual plan, to raise NCTE’s profile and communicate NCTE’s priorities, program investments, and contributions to literacy education.
- Interpret and apply web, email, and customer behavior metrics to grow NCTE’s business.
- Lead NCTE’s social media, advertising, and email campaigns to grow NCTE’s audience and our owned and earned media.
- Lead, support, and collaborate with the team in content creation and planning to best leverage all platforms (e-newsletter, member magazine, social media, and blogs).
The Director of Marketing & Membership will encompass the following qualifications:
- Strong written, analytical, and oral communication skills, including ability to distill complex issues into compelling communications
- Ability to execute independently and as a member of a team
- Ability to make decisions in a changing environment and anticipate future needs
- Self-reliant, good problem solver, results oriented
- Ability to meet deadlines without sacrificing quality
- Digital marketing experience (paid and organic)
- Bachelor’s degree in Marketing, Communication, or related discipline
- MBA or advanced communication-related degree strongly preferred but not required
- Trade or professional association, especially an education association, in addition to private sector experience preferred
To Apply: Send resumes to careers@ncte.org.
NCTE is proud to be an equal opportunity workplace and is an affirmative action employer. We strongly encourage diversity in our environment.
Event Registrar & Tech Specialist
Our Organization
For more than 100 years, NCTE has worked with its members to offer journals, publications, and resources; to further the voices and expertise of educators as advocates for their students at the local and federal levels; and to share lesson ideas, research, and teaching strategies through its Annual Convention and other professional learning events.
Our Mission
The National Council of Teachers of English is devoted to improving the teaching and learning of English and the language arts at all levels of education. This mission statement was adopted in 1990: “The Council promotes the development of literacy, the use of language to construct personal and public worlds and to achieve full participation in society, through the learning and teaching of English and the related arts and sciences of language.”
The Opportunity
The position of Event Registrar & Tech Specialist will be responsible for the registration process of all events held by NCTE, leveraging insights from events that can shape the way we engage with our members and affiliates. The role will collaborate across the entire organization to manage a database of active and potential members and use data and analytics to provide critical suggestions to implement event strategy and scalability.
SPECIFIC RESPONSIBILITIES INCLUDE:
- Coordinates all aspects of registration for in-person and virtual events, attending all virtual events in the role of producer unless prearranged; creates and maintains common protocols and structures for all digital events
- Manages speaker database and registration database, in cooperation with the Events Manager and Event Content Coordinator, including the progress of program review and preparation of all files for program review (on- and offline). This includes proposal submissions, review processes and coaches, management of accepted sessions for scheduling and communicating with speakers, time/role conflicts related to scheduling, responding to email inquiries regarding the speaker management system, and providing back-up and guidance to customer service staff regarding registration questions.
- Manages the schedule of events throughout the entire year
- Manages internal website development and all registration meeting websites to ensure accuracy and positive customer experience, including maintaining meeting business rules required for website programming and functionality
- Is responsible for ensuring smooth integration of third-party software systems, identifying fail points and brainstorming solutions. Requires in-depth understanding of registration and speaker management databases as well as other tools common to associations and events.
- Implements reliable technological strategies that lay a foundation for a smooth digital event experience
- Identifies and implements technology (including video, email, podcasts, etc.) to enable communications that enhance the member experience
- Oversees meeting app development and accuracy prior to launching with registration vendor (requires in-depth understanding of registration databases and integration with mobile apps)
- Is responsible for maintaining the data accuracy of all customer lists in multiple systems including, but not limited to, the AMS system, marketing platform, registration software, etc.
- Harvests data from event stats and presents it to inform other departments’ strategy (pricing, marketing, content development, etc.) to shape marketing strategy
- Analyzes all registration data on a weekly basis to highlight trends, including year-over-year comparisons, to influence marketing and operational activity
- Coordinates database integration between the AMS system and outside vendors
The Event Registrar & Tech Specialist will encompass the following qualifications:
- Excellent, precise communication skills, both verbal and written
- Self-reliant, good problem solver, results oriented
- Ability to meet deadlines without sacrificing quality
- Proven ability to manage data and complexities within it
- Superior organization skills and ability to work under pressure
- Previous experience with events logistics such as scheduling and working with external parties
- An experienced data and tech specialist with knowledge of community and event management best practices
- Bachelor’s degree
- Trade or professional association experience, especially with an education association, in addition to private sector experience preferred
To Apply: Send resumes to careers@ncte.org
NCTE is proud to be an equal opportunity workplace and is an affirmative action employer. We strongly encourage diversity in our environment.
Events Manager
Our Organization
For more than 100 years, NCTE has worked with its members to offer journals, publications, and resources; to further the voices and expertise of educators as advocates for their students at the local and federal levels; and to share lesson ideas, research, and teaching strategies through its Annual Convention and other professional learning events.
Our Mission
The National Council of Teachers of English is devoted to improving the teaching and learning of English and the language arts at all levels of education. This mission statement was adopted in 1990: “The Council promotes the development of literacy, the use of language to construct personal and public worlds and to achieve full participation in society, through the learning and teaching of English and the related arts and sciences of language.”
The Opportunity
The Events Manager will be responsible for administering onsite events with the level of excellence currently in place, as well as transitioning to and building more digital experiences for our members and attendees. This role encompasses a wide variety of opportunities to ensure the complex and technical strategies necessary to produce events with excellence, consistency, and efficiency.
SPECIFIC RESPONSIBILITIES INCLUDE:
- Manages NCTE’s events, including liaising with content teams, event data and technology staff, hospitality and exhibit hall vendors, audiovisual team(s), and any other group required to produce a successful in-person or virtual event
- Maintains project management tools that transparently communicate the status of event planning and management
- Responsible for the project management of all in-person and online events (from small to very large), to promote consistency and efficiency throughout each event across the entire organization
- Determines numbers of sessions available, schedules rooms, and works closely with the Event Content Coordinator and Event Registrar & Tech Specialist in all endeavors; for virtual events, creates multiple virtual meeting rooms for participants with trackable links for attendees
- Works to ensure smooth integration of third-party software systems, identifying fail points and brainstorming solutions
- Directs event production functions, focusing on guest experience and front of house; supports all events, which requires some evening and weekend work
- Works with other staff to use speaker and session data to create agendas of sessions at in-person and online events
- Manages master housing lists, housing numbers, housing concessions, and other arrangements with hotels and housing bureaus for in-person events, always guarding against attrition
- Manages meals, signage, room assignments, and other logistics for in-person events
- Manages event plans with vendors and prepares work orders and food and beverage orders for in-person events
- Coordinates event accessibility including AV and interpreting services for in-person and virtual offerings
- Provides training to other team members so they can assist attendees with technical questions and problems
- Leads the development of and ensures fiduciary responsibility for contracts and implementation of food and beverage, hotel/housing bookings and related services, show decorator, security, any and all special functions, booksellers and specific book orders, and preconference meetings with vendors
- Coordinates site selection in tandem with the Office of the Executive Director
The Events Manager will encompass the following qualifications:
- Prior successful experience in managing complex events
- Excellent communication skills, both verbal and written
- Ability to execute independently and as a member of a team
- Ability to make decisions in a changing environment and anticipate future needs
- Self-reliant, good problem solver, results oriented
- Ability to meet deadlines without sacrificing quality
- Bachelor’s degree
- Trade or professional association experience, especially with an education association, in addition to private sector experience preferred
- Meeting planner certification desired
To Apply: Send resumes to careers@ncte.org.
NCTE is proud to be an equal opportunity workplace and is an affirmative action employer. We strongly encourage diversity in our environment.