Field Notes: New Brand Identity - National Council of Teachers of English
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Field Notes: New Brand Identity

Field Notes

Dear NCTE members and friends,

What follows is the transcript of this video, which introduces you to a brand new NCTE visual identity. I’m so excited to share this next step in our forward momentum with you!

 

 

Hello NCTE. I’m Emily Kirkpatrick, your Executive Director.

On behalf of everyone at the council, it’s an honor to be here today and I want you to know that we see you, we value you, and we care about you.

What we’re unveiling today is a demonstration of these facts.

NCTE has a rich history for standing up to its values, rising to the changing needs of students, and supporting teacher capacity.

We’re advocates for continuous improvement and champions for positive change.

This year we recognized a huge opportunity to reconnect with the values, needs, challenges, and desires of membership. Our goal is to recognize and raise the voices of literacy educators.

We want to enrich each others’ professional experiences through shared connection and collaboration.

We need this now more than ever.

So today I want to let you know that we’ve applied this same forward thinking to our own brand.

Our new brand identity reflects a more modern and technologically advanced organization. It reflects the vibrancy and energy you bring to the profession. NCTE is where literacy educators find their professional home. Moving forward we will lead with our members by putting your stories and accomplishments at the forefront of the council.

You are welcome here.

Your story is our story.

And we look forward to turning the page on this exciting new chapter with you.

Emily Kirkpatrick
Emily Kirkpatrick is an experienced senior executive with deep expertise in organizational strategy, programmatic innovation, external communications, and fundraising in the education and nonprofit space. Ms. Kirkpatrick assumed her position as the Executive Director of the National Council of Teachers of English (NCTE)—the oldest and one of the largest literacy and education organizations in the United States—in November 2015, overseeing the professional home to English language arts teachers from preK through university and amplifying the voices of educators through connection, collaborations, and a shared mission to improve the teaching and learning of English. Prior to NCTE, Ms. Kirkpatrick served in multiple leadership roles at the National Center for Families Learning (NCFL), an organization dedicated to eradicating poverty through education solutions for families. During her tenure at NCFL, Ms. Kirkpatrick created the award-winning digital learning platform Wonderopolis®, which reached millions of children across the globe and which was recognized by TIME Magazine as one of the top 50 websites of 2011.   A transformative leader, Ms. Kirkpatrick has dedicated her career to public service and civic engagement, seeking to increase national literacy and social mobility, amplify educator voices, and advance the inclusion and empowerment of women.   A native and longtime resident of Kentucky, Ms. Kirkpatrick has also served in planning and public relations roles at the Kentucky Office of the Secretary of Education, Arts and Humanities, and advanced the inclusion of women in public service positions while at the Kentucky Commission on Women. She earned her MBA with honors from Bellarmine University and her BA from Centre College in Kentucky.